FOR IMMEDIATE RELEASE

“IPHONE WHO?” — ASUGOH CEO CLAIMS NEW ‘MOBILE PORTAL’ WILL DWARF SOCIAL NETWORKS BY SOLVING THE INTERNET’S ATTENTION CRISIS

PALO ALTO, CA — AUGUST 22, 2007

While the tech world stands in line for a $600 telephone, a small team operating in stealth mode is launching what it calls the “antidote” to the web’s growing noise. ASUGOH officially debuted today, positioning itself beyond the “Facebook fad” to tackle a much larger problem: the total collapse of the human attention span.

“The internet is becoming a dumpster for junk content. People have a five-to-eight-minute window of dead time—waiting for a latte, sitting on the bus, or hiding in a cubicle. Right now, they fill that time with digital trash,” the company’s CEO stated. “ASUGOH gives them a book instead. One piece at a time. No clutter. Just the story.”

The Death of the Login

In an era where every site demands a username and a birthdate, ASUGOH is aggressively anti-data. There is no login. There is no password. There is no tracking. Most importantly, there is no credit card.

How the Portal Works

• The Pulse
  Users receive a simple SMS alert—a “tap on the shoulder”—that their daily section is ready.
• The Portal
  The text contains a secure link that opens a high-speed, mobile-optimized reading portal. Users don’t read in the text; they read in the palm of their hand via a clean, browser-based interface.
• The Focus
  Unlike traditional e-readers that can feel overwhelming, the ASUGOH experience is designed for completion. “By delivering books in digestible daily sections, we make it simple to focus, finish, and come back tomorrow. It’s the full book experience, optimized for the way we actually live now.”

The Science of the “5-Minute Burn”

New studies suggest the average office worker is interrupted every 11 minutes, and once distracted, it takes nearly 25 minutes to return to the original task. ASUGOH capitalizes on this growing “attention vacuum.”

“We aren’t asking for an hour of your life. We’re asking for the six minutes you were going to spend reading a gossip blog anyway,” says the team. “It’s the first ‘healthy distraction’ for the mobile age.”

The Ultimate “Patience Test”

ASUGOH is free, supported by exactly one non-intrusive ad per section. For the “instant gratification” crowd who can’t wait 24 hours for the next link to hit their phone, the solution is simple: buy the digital book.

“We’re not here to sell your data to advertisers; we’re here to sell you a story,” the CEO added. “If you want the full experience all at once, you just buy the digital version and you’re good to go. Easy-peasy.”

ABOUT ASUGOH

ASUGOH is a Palo Alto–based delivery platform dedicated to “serial simplicity.” By merging the power of world-class literature with the modern reality of the mobile portal, the company aims to prove that the future of reading isn’t a bigger screen—it’s a more digestible delivery.

CONTACT

The ASUGOH Group
press@asugoh.com
www.asugoh.com